Simple thoughts

Underground Economy What is the 'Underground Economy'? The underground economy refers to illegal economic activity. Transactions in the underground economy are illegal either because the good or service being traded is illegal or because an otherwise licit transaction does not comply with government reporting requirements. An example of the first category includes drugs and prostitution in most jurisdictions. An example of the second category includes untaxed labor and sales and the smuggling of goods to avoid duties. The underground economy is also referred to as the shadow economy,  black market  (not  gray market ) and the informal economy.  BREAKING DOWN 'Underground Economy' Measuring the Underground Economy It is difficult to gauge the size of underground economies because, by nature, they are not subject to government oversight and do not generate tax returns or show up in official statistics....

Marketing Mix :                                                The  marketing mix definition  is simple. It is about putting the right product or a combination thereof in the place, at the right time, and at the right price. The difficult part is doing this well, as you need to know every aspect of your business plan. The marketing mix is predominately associated with the 4P’s of marketing, the 7P’s of service marketing, and the 4 Cs theories developed in the 1990s. Marketing Mix 4P’s                                       A marketing expert n...