Digital Marketing Techniques












 ONLINE MARKETING



    • Search engine optimization (SEO)

    • Search engine marketing (SEM)

    • Content marketing.

    • Social Media Marketing (SMM)

    • Pay-per-click advertising (PPC)

    • Affiliate marketing.

    • Email marketing.


  1. OFFLINE MARKETING
    1. Enhanced offline marketing
      1. Electronic billboards
      2. Digital product demos
      3. Digital product samples
    2. Radio marketing
      1. Radio commercials
      2. Show sponsoring
    3. TV marketing
      1. TV commercials
      2. Tele-shopping
      3. Super Bowl commercials
    4. Phone marketing
      1. Cold calling
      2. Text message marketing (giveaways, coupons, loyalty programs)
      3. QR codes

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